I love Apartment Therapy tours...I love graphic prints, and word art...I just am finding these posters to be a bit overwhelming in terms of their popularity. I understand it is a replica of a WWII British poster encouraging people to keep calm during war time and bombings. I get the idea of the poster, and I hope that everyone who has one will continue to love theirs. My adorable friend will have to forgive me for this posting. As I was looking today, I noticed the last 4 I happened to look at on A.T. ALL had one. Is this a new cult?